TimeZ Marketing

#1 Rated Performance Agency · San Francisco Bay Area
Top Ranked Agency · 186+ Five-Star Reviews · Google Premier Partner
Full-Service Digital Marketing Agency

We Scale Brands With

TimeZ Marketing is San Francisco’s top-rated performance marketing agency — delivering measurable ROI across Google Ads, SEO, Paid Social, Demand Generation and Analytics for ambitious brands ready to scale.

  • Google Ads
  • SEO and Content
  • Paid Social
  • Demand Generation
  • Performance Max
  • GA4 and Analytics
  • Enterprise SEO
  • CRO and Conversion
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    CLUTCH
    ★★★★★ 5.0
    GOOGLE
    ★★★★★ 5.0
    G2
    ★★★★★ 5.0
    S SUPERBCOMPANIES
    5.0 RATING
    DESIGNRUSH TOP AGENCY
    TRUSTPILOT
    ★★★★ 3.8

    Comprehensive Digital Marketing and Growth Solutions

    A Certified Google Partner since 2013, TimeZ Marketing delivers performance-driven SEO, SEM, and PPC for B2B SaaS and eCommerce brands. With 16+ years of expertise, we leverage AI-powered strategies to dominate search, maximize ROI, and convert high-intent traffic into revenue.

    Technical SEO and Site Health

    Comprehensive technical SEO audits and implementation — fixing crawlability, indexation, Core Web Vitals, site architecture, JavaScript rendering, duplicate content, canonical tags, and XML sitemaps to build the technical foundation that enables every content and link investment to rank at its full potential in Google search results.

    Enterprise SEO Consulting

    Senior enterprise SEO advisory for large, complex websites — managing crawl budget at scale, governing content quality across large teams, resolving multi-brand and international site architecture challenges, and providing board-level SEO reporting that connects organic rankings to attributed revenue and business growth outcomes.

    Local SEO and Google Business Profile

    Dominating local search with expert local SEO services — optimising your Google Business Profile, managing NAP citations, generating reviews, building local authority, and implementing geo-targeted content strategies that drive qualified foot traffic and local leads.

    International and Multi-Region SEO

    Building global organic search visibility with international SEO — implementing hreflang at scale, advising on international site architecture (ccTLD vs subfolder), creating market-specific localised content, and building in-country backlink profiles that rank competitively in every target market simultaneously.

    Content Marketing and Link Building

    Building topical authority and domain strength through strategic content marketing and link acquisition — creating pillar and cluster content architectures, producing high-value editorial content, executing digital PR outreach, and building authoritative backlinks that compound keyword rankings and organic traffic growth over time.

    Google Maps Advertising and Local Visibility

    Maximising local search pack visibility with Google Maps advertising and Local Services Ads — combining paid local placement with organic map pack optimisation to ensure your business appears prominently across all local search intent queries that drive phone calls, direction requests, and in-store visits.

    SEO and Organic Growth Benefits

    • Compounding organic traffic that reduces blended CAC over time
    • Page-1 keyword rankings delivering consistent qualified leads
    • Technical SEO foundations enabling all content to reach its ranking potential
    • Local visibility driving foot traffic and geo-targeted enquiries
    • International reach building organic visibility in every target market
    • Authority building establishing your brand as the category leader
    What We Do

    Core Marketing Specializations

    Expert services across every channel to accelerate your growth and maximize ROI. As a premier Digital Marketing Agency, TimeZ Marketing delivers precision-engineered results.

    B2B & Enterprise

    Solutions for complex cycles. Our ABM Agency and Enterprise SEO connect you with decision-makers.

    Enterprise Strategy

    The Process

    What to Expect — 90-Day Roadmap
    to Measurable Results

    A structured, milestone-driven plan that moves your campaigns from audit to full-scale growth — with clear deliverables at every stage and zero guesswork.

    1. Days 1–30 Phase 01

      Foundation and Quick Wins

      We eliminate wasted spend immediately and establish the performance floor — so every dollar works harder from week one.

      Audit delivery with prioritized recommendations Technical SEO and tracking fixes implemented Ad account structure rebuilt for efficiency Low-hanging-fruit optimizations launched Baseline performance metrics established Weekly progress updates and strategy refinement
      Focus: Eliminating waste and setting the performance floor via expert PPC management.
    2. Days 31–60 Phase 02

      Momentum Building

      Strategy expands into validated channels. We test, learn, and reallocate to drive compound growth through data-backed decisions.

      Expanded campaigns across validated strategies Data-driven optimization from live signals A/B testing — ad creative and landing pages First strategic review and performance report Budget reallocated to highest-performing campaigns Real-time monitoring with iterative refinement
      Focus: Iterative growth and continuous testing to maximise ROAS efficiency.
    3. Days 61–90 Phase 03

      Scaling and Refinement

      With a proven engine running, we deploy advanced automation and enterprise-level planning to scale returns into Q4 and beyond.

      Documented improvements vs baseline metrics Advanced targeting and automation deployed Budget scaling and geographic expansion Comprehensive 90-day report by certified experts Q4 strategic plan and long-term SEO roadmap Enterprise-level planning for next quarter
      Focus: Scaling ROI with advanced automation and enterprise-level strategic planning.
    Digital Marketing Challenges TimeZ Marketing Resolve’s

    We Fix the Digital Marketing Challenges
    Holding Back Your Growth

    From high cost per acquisition and low search visibility to AI‑era SEO, privacy changes, and broken attribution, these are the digital marketing challenges TimeZ Marketing Resolve’s every day for ambitious brands.

    0 Core Digital Marketing
    Challenges Resolved
    The Challenge
    Our Solution
    Tap any row to expand
    16+ Years Google Ads Excellence

    Certified Google Partner Since 2013

    We leverage direct access to Google’s latest tools and beta features to move the needle for our clients. By auditing and optimizing underperforming accounts, we typically achieve the following results within the first 3 to 6 months of management.

    45%

    Reduction in Customer Acquisition Cost

    52%

    Increase in Ad Search Click-Through Rate

    $15K+

    Recovered Monthly via Click Fraud Prevention

    Top3

    Average Search Share of Voice Ranking

    How We Work Together

    New Clients Engagement Workflow

    From the first audit to long-term scaling, every step is designed to move your business forward — fast, sustainably, and with full transparency at every stage.

    1. Phase 01 · Weeks 1–2

      Discovery and Strategic Foundation

      We deeply understand your business, competitors, and audience — then build a data-backed roadmap tailored to your exact growth goals.

      Technical SEO audit — crawlability and site health Paid media audit — wasted-spend analysis Competitive intelligence and market positioning Analytics audit — conversion measurement gaps Full customer-journey mapping Recommended budget allocation strategy
      Deliverable
      90-Day Roadmap Quick-win plan Growth strategy Budget allocation
    2. Phase 02 · Weeks 3–8

      Implementation and Optimization

      Strategy meets execution. We build the technical foundation, launch campaigns, and optimise in real time for maximum early returns with minimal waste.

      Conversion tracking and tag configuration Account structure rebuilt for efficiency Strategic keyword expansion and ad copy testing Landing page CRO for higher conversion rates Real-time performance monitoring and iteration A/B split testing frameworks launched
      Ongoing
      Weekly reports Strategy review Budget optimization
    3. Phase 03 · Month 3+

      Scale and Sustained Growth

      Once the engine is running, we scale systematically — expanding reach, deploying advanced AI bidding, and evolving into your long-term strategic partner.

      Budget scaling and geographic expansion Advanced AI bidding strategies deployed Quarterly business reviews with full analysis Annual strategic planning sessions Continuous performance benchmarking Proactive growth and expansion recommendations
      Partnership
      Dedicated strategy Quarterly reviews Annual planning
    TimeZ Marketing · Full-Service Digital Marketing Agency · USA

    Digital Marketing Agency —
    Performance-Driven. Revenue-Focused.

    TimeZ Marketing is a full-service performance marketing agency that builds and manages the complete digital marketing engine your business needs to grow — from SEO and Google Ads to conversion rate optimization and demand generation. Every engagement is fixed-price, fully transparent, and engineered to drive measurable revenue.

    Overall rating — verified across Google, Clutch and G2
    5.0
    6 verified client reviews
    Google
    CClutch
    G2G2
    5★
    6
    4★
    0
    3★
    0
    2★
    0
    1★
    0
    ⚡ What if we have tried other agencies and been disappointed?
    TimeZ Marketing operates on a fixed-price model with agreed KPI targets before any work begins. You own all accounts, data, and assets from day one. Every engagement includes monthly performance reporting against agreed metrics — not vanity numbers. Learn how we work here.
    6 verified client reviews — digital marketing agency
    Jan 2025
    B2B Services Before: Fragmented channels, no attribution, and stagnating lead volume

    “Within 90 days of launching our new website and Google Ads campaigns, leads increased 182% and cost per acquisition dropped 41%. Their team understands how every channel connects — SEO, paid search, and the website all working together.”

    ✓ Leads +182% · CPA -41% · 90 days
    RM
    Rachel M.
    VP Marketing
    Google
    Feb 2025
    B2B SaaS Before: Two failed agency relationships and a flat pipeline

    “They built our entire performance marketing engine — Google Ads, LinkedIn campaigns, landing pages, and GA4 tracking — and our pipeline revenue from digital grew from $180,000 to over $640,000 in 8 months.”

    ✓ Pipeline $180K→$640K · 8 months
    KS
    Kevin S.
    Head of Growth
    Clutch
    Mar 2025
    Tech / SaaS Before: 52 technical SEO issues and declining organic sessions

    “TimeZ Marketing’s SEO and technical audit uncovered 52 issues killing our organic rankings. They fixed every one, rebuilt our content architecture, and organic sessions doubled in 4 months. We now rank page one for 14 of our top 20 keywords.”

    ✓ Organic sessions x2 · 14 page-one rankings
    DO
    Danielle O.
    Head of Marketing
    G2
    Apr 2025
    Lead Generation Before: High Google Ads CPL and a campaign structure that had not been touched in 2 years

    “The paid search team at TimeZ Marketing cut our Google Ads cost per lead by 58% while increasing lead volume by 94%. They rebuilt our entire campaign structure, rewrote our ad copy, and relaunched landing pages with CRO built in.”

    ✓ CPL -58% · Lead volume +94%
    TB
    Thomas B.
    Marketing Director
    Google
    May 2025
    B2B Demand Gen Before: Siloed channels with no unified measurement or attribution

    “TimeZ Marketing runs our full demand generation program — paid social, Google Ads, SEO, and CRO. Revenue from digital channels grew 3x in 12 months. They report clearly, move fast, and actually understand B2B buying cycles.”

    ✓ Digital revenue 3x · 12 months
    MC
    Mia C.
    CMO
    Clutch
    May 2025
    E-Commerce Before: Underperforming product pages and no Google Shopping strategy

    “Working with TimeZ Marketing on our e-commerce growth strategy was a turning point. They rebuilt our product pages for SEO and CRO, launched Google Shopping campaigns, and our online revenue grew 210% year over year.”

    ✓ Online revenue +210% year over year
    AL
    Andrew L.
    Founder and CEO
    G2
    6
    Verified Reviews
    5.0/5
    Avg Rating
    Fixed Price
    No Hourly Billing
    100%
    Asset Ownership
    USA
    Clients Served
    15 direct answers — digital marketing agency FAQ
    Last updated: June 2025
    TimeZ Marketing is a full-service performance marketing agency based in the United States. We specialize in SEO, Google Ads, paid social, demand generation, conversion rate optimization, and website development and maintenance — all engineered to drive measurable revenue, not vanity metrics. See the full services list here.
    TimeZ Marketing works with B2B SaaS companies, e-commerce brands, multi-location service businesses, enterprise organizations, and growth-stage startups across the United States. Our approach scales from a focused single-channel engagement to a full-funnel digital marketing program. Learn more about us here.
    TimeZ Marketing integrates every marketing channel into a single performance engine. We do not run paid search in isolation from SEO, or SEO in isolation from the website. Our fixed-price model eliminates billing surprises, you own all assets and data from day one, and we report on revenue outcomes — not impressions or clicks.
    TimeZ Marketing uses a fixed-price model — not hourly billing or percentage-of-spend fees that scale your invoice without scaling your results. Project work is quoted by scope. Ongoing retainers are a flat monthly fee quoted in US dollars. You know exactly what you pay before any work begins. No surprises.
    TimeZ Marketing commits to agreed performance benchmarks on every engagement. For websites, we guarantee PageSpeed scores and Core Web Vitals at launch. For paid campaigns and SEO, we establish clear KPI targets before starting and report against them monthly. We do not make vague promises — we agree on metrics upfront and are accountable to them.
    Paid search and paid social campaigns typically show measurable improvement within 30 to 60 days. SEO results develop over 3 to 6 months as Google processes content and link authority. Website performance improvements are measurable immediately at launch. We set honest timelines before starting — not after you have signed.
    TimeZ Marketing works with growth-stage startups, mid-market companies, and enterprise organizations across the United States. Engagements scale from a focused Google Ads or SEO retainer to a full digital marketing program. We match scope and budget to your growth stage — not a one-size-fits-all package.
    At TimeZ Marketing, paid search and SEO are planned together — not in silos. A slow website raises Google Ads cost per click and suppresses organic rankings simultaneously. Our campaigns are supported by technically optimized landing pages with strong Core Web Vitals, so both channels benefit from the same performance foundation.
    Every engagement starts with a free audit — we review your current website, ad accounts, analytics, and SEO before recommending anything. From the audit we present a prioritized plan with clear scope, US dollar pricing, and KPI targets. Work begins only after you approve the plan. Monthly reporting keeps everything transparent. Book your free audit here.
    Yes. Google Ads is one of TimeZ Marketing’s core service areas. We manage Search, Shopping, Display, Performance Max, and YouTube campaigns. Every Google Ads engagement includes account auditing via our Google Ads audit service, campaign restructuring, conversion tracking via GA4 and GTM, and monthly performance reporting with clear revenue attribution.
    Demand generation is a full-funnel marketing approach that creates awareness, nurtures consideration, and converts prospects into revenue pipeline. TimeZ Marketing’s demand generation service integrates SEO, paid search, paid social, ABM, and CRO into a coordinated program — not a collection of disconnected tactics.
    Yes. Conversion rate optimization is built into every TimeZ Marketing engagement — not sold as an afterthought. We optimize landing pages, website UX, form structures, checkout flows, and call-to-action hierarchies. CRO is applied to both organic and paid traffic to maximize the value of every dollar already being spent.
    You own everything — ad accounts, analytics data, website code, content, and all creative assets. TimeZ Marketing never retains ownership of client work. If you end the engagement, you take everything with you. There are no lock-in clauses attached to any service.
    Start with a free audit at timezmarketing.com/contact/. We review your current website, ad accounts, SEO health, and analytics — then present a clear, prioritized plan in US dollars before asking for any commitment. No pressure and no obligations. Just a plan you can act on immediately.

    TimeZ Marketing vs. Other Agency Options

    7 key differences

    FeatureTimeZ MarketingTypical AgencyFreelancer
    Pricing modelFixed-price · USDHourly or % of spendVaries
    Channel integrationSEO + Paid + CRO unifiedSiloed channelsSingle channel only
    Asset ownership100% yours, alwaysUsually yoursUsually yours
    Performance reportingRevenue attributionImpressions and clicksBasic
    GA4 and tracking setupIncluded in every buildExtra costRarely included
    CRO integratedBuilt in, not an add-onSeparate engagementRarely
    Agreed KPI targetsBefore work beginsSometimesRarely

    Ready to grow your revenue from digital marketing?

    Free audit — we review your website, ad accounts, and SEO health and present a prioritized plan before asking for anything.

    Get Your Free Audit
    ✓ Fixed price · USD · No hourly billing
    You own everything. Agreed KPI targets before work begins. No lock-in.

    Browse by topic

    Full project breakdowns — 3 real digital marketing engagements
    $180K→$640KPipeline Revenue
    +255%Pipeline Growth
    8 moDuration
    1.1%→4.3%Conv. Rate
    +220%Demo Requests
    Page 1Rankings
    B2B SaaS · Demand Generation · USA · Google Ads and LinkedIn Ads

    B2B SaaS Demand Generation: Pipeline Revenue $180,000 to $640,000 in 8 Months

    A B2B SaaS company with a flat pipeline needed a full digital marketing engine. TimeZ Marketing built the complete program — Google Ads, LinkedIn Ads, a rebuilt marketing website, CRO-optimized landing pages, and GA4 attribution tracking — growing digital pipeline revenue from $180,000 to over $640,000 in 8 months.

    Duration
    8 months
    Channels
    Google Ads, LinkedIn Ads, SEO
    Services
    Demand Gen, CRO, GA4, Website
    Sector
    B2B SaaS
    ⭐ Key AchievementDigital pipeline revenue $180,000 → $640,000 · Demo requests +220% · Conversion rate 1.1% → 4.3%

    Before and After — Key Metrics

    Before
    After
    Monthly Pipeline Revenue (USD)
    Before: $22,500/moAfter: $80,000/mo
    Demo Requests per Month
    Before: 14/moAfter: 45/mo
    Landing Page Conversion Rate
    Before: 1.1%After: 4.3%
    Cost per Demo (USD)
    Before: $380After: $112
    Target Keyword Rankings
    Before: Page 4-6After: Page 1

    The Problem

    • Flat digital pipeline: $180,000 in annual pipeline from digital — below company targets with no clear path to improvement and two prior agency relationships that produced no measurable results
    • 1.1% conversion rate: Generic landing pages with no clear value proposition, a 5-field demo form, and zero trust signals above the fold
    • No attribution: Zero GA4 implementation, no LinkedIn Insight Tag, no HubSpot CRM connection — the team had no visibility into which channels or campaigns were driving demos
    • Siloed channels: Google Ads and SEO had never been planned together — targeting different keywords, sending traffic to different pages, with no shared measurement framework

    Strategy Used

    • Unified channel strategy: Mapped Google Ads, LinkedIn Ads, and SEO to the same keyword universe and buyer journey — all three channels pointing to the same optimized landing pages with consistent messaging
    • CRO-led landing pages: Rebuilt all landing pages around conversion hierarchy — single value proposition above the fold, social proof block, and a 2-field demo form with a clear offer. Conversion rate went from 1.1% to 4.3%
    • Full attribution stack: GA4, GTM, HubSpot CRM integration, LinkedIn Insight Tag, and Google Ads conversion tracking — every demo request attributed to source, campaign, and keyword
    • Demand generation program: ABM targeting overlaid on LinkedIn campaigns targeting ideal customer profile accounts — content retargeting sequences moving prospects from awareness to demo request

    Challenges and How We Solved Them

    ⚡ Sales and marketing had conflicting views on what constituted a qualified lead
    Fix: Ran a joint sales and marketing alignment session in month 1. Defined a shared MQL and SQL criteria based on firmographic fit and behavioral signals. All campaigns were then optimized to these agreed definitions — not generic form fills.
    ⚡ LinkedIn Ads CPC was $28 average and budget was being exhausted by low-intent traffic
    Fix: Switched from broad job title targeting to a layered ABM approach — job title plus company size plus industry plus intent signals. CPC dropped to $14 average within 60 days and demo-to-opportunity rate improved from 22% to 41%.
    ⚡ HubSpot form embed was slowing page load and damaging Core Web Vitals scores
    Fix: Built native forms with HubSpot API integration via REST — no HubSpot JS on the page. Load time improvement of 320ms per page. All Core Web Vitals green at launch.

    Project Timeline

    Month 1
    Audit, alignment, and setup
    Sales and marketing alignment · GA4 and tracking stack implemented · Landing page rebuild started
    Month 2
    All channels live
    Google Ads and LinkedIn Ads launched · New landing pages live · ABM targeting activated
    Month 3-4
    Optimization cycle
    CPL reduced 38% · Conversion rate 1.1% → 4.3% · SEO content architecture launched
    Month 5-6
    Page 1 rankings achieved
    Target keywords moved from page 4-6 to page 1 · Organic demos contributing 31% of total pipeline
    Month 8
    Pipeline revenue $640,000+
    Digital pipeline from $180,000 to $640,000+ · Demo requests +220% · Cost per demo $380 → $112

    Tools and Techniques

    Google AdsLinkedIn AdsGA4GTMHubSpot CRMABM TargetingCRO WireframingTechnical SEOCore Web VitalsLooker StudioScreaming Frog
    +210%Online Revenue YoY
    +64%Organic Traffic
    38→91PageSpeed
    +112%Google Shopping Rev.
    47SEO Issues Fixed
    All GreenCore Web Vitals
    E-Commerce · Baby and Infant Products · USA · WooCommerce

    E-Commerce SEO and Google Shopping: Online Revenue +210% Year Over Year

    A WooCommerce e-commerce brand with a 38 PageSpeed score and 47 technical SEO issues was losing organic rankings and overpaying on Google Ads. TimeZ Marketing rebuilt the site, resolved every technical SEO issue, and launched a Google Shopping program — growing online revenue 210% year over year.

    Platform
    WooCommerce / WordPress
    Services
    SEO, Google Shopping, CRO, Dev
    Sector
    E-Commerce · Baby Products
    Measurement
    Year over Year Revenue
    ⭐ Key AchievementOnline revenue +210% YoY · Organic traffic +64% · PageSpeed 38→91 · Google Shopping revenue +112%

    Before and After — Key Metrics

    Before
    After
    Online Revenue (Year over Year)
    Before: BaselineAfter: +210%
    Organic Sessions per Month
    Before: 4,200After: 6,900
    PageSpeed Score (Mobile)
    Before: 38After: 91
    Conversion Rate (Store)
    Before: 1.6%After: 3.2%
    Technical SEO Issues
    Before: 47 issuesAfter: 0

    The Problem

    • 38 PageSpeed score: Unoptimized images, render-blocking scripts, and a bloated theme causing 6.8-second LCP — failing all Core Web Vitals and inflating Google Ads cost per click
    • 47 technical SEO issues: Duplicate meta tags, missing schema markup, broken internal links, and crawl errors blocking Google from indexing key product pages
    • No Google Shopping presence: The brand was not running a product feed — missing an entire channel that competitors were using to capture high-intent buyers
    • No GA4 e-commerce tracking: Zero visibility into which products, categories, or campaigns were driving revenue — decisions made on gut feel, not data

    Strategy Used

    • Full site rebuild: Replaced bloated theme with a lightweight custom build — removed 19 of 24 plugins, converted 2,400 product images to WebP, implemented lazy loading, and resolved all CLS issues
    • Technical SEO architecture: Rebuilt URL structure, added product schema, resolved all 47 crawl issues, and implemented a keyword-mapped technical SEO architecture via enterprise SEO best practices
    • Google Shopping launch: Built and optimized a full product feed, launched Performance Max and Shopping campaigns targeting high-intent product keywords — Google Shopping now contributes 38% of total revenue
    • GA4 e-commerce tracking: Full GA4 implementation with purchase events, product impressions, checkout funnel, and Google Ads conversion integration for full revenue attribution

    Challenges and How We Solved Them

    ⚡ 2,400 product URLs could not change without risking ranking loss
    Fix: Mapped all existing URLs before touching a single file. 301 redirects implemented for every URL that changed. Search Console monitored daily for the first 3 weeks post-launch — zero ranking drops on migrated pages.
    ⚡ Google Shopping feed had over 340 disapproved products due to missing GTINs and mismatched titles
    Fix: Audited the full product catalog, sourced missing GTINs, rewrote feed titles to match search intent patterns, and corrected all policy violations. Feed approval rate went from 58% to 97% within 3 weeks of launch.
    ⚡ Client needed zero downtime during the site migration — orders could not be interrupted
    Fix: Built the full rebuild on a staging environment. Launched at 2am on a Sunday via a blue/green deploy approach — went live in under 4 minutes with a verified rollback plan ready. Zero downtime. Zero orders lost.

    Tools and Techniques

    WooCommerceGoogle ShoppingPerformance MaxTechnical SEOSchema MarkupGA4 E-CommerceGTMWebP ConversionCore Web VitalsScreaming FrogLooker Studio
    -58%Cost Per Lead
    +94%Lead Volume
    1.4%→3.8%Conv. Rate
    -43%Wasted Ad Spend
    94PageSpeed (Landing)
    90 daysTo Full Impact
    B2B Lead Generation · Google Ads and CRO · USA

    Google Ads Account Rebuild: Cost Per Lead -58%, Lead Volume +94%

    A B2B services company with a stagnant Google Ads account had not seen structural changes in two years. TimeZ Marketing conducted a full Google Ads account audit, rebuilt the campaign architecture, rewrote all ad copy, and launched CRO-optimized landing pages — cutting cost per lead by 58% while growing lead volume by 94%.

    Duration
    90 days to full impact
    Channels
    Google Ads, Landing Pages
    Services
    PPC Management, CRO, GA4
    Sector
    B2B Services
    ⭐ Key AchievementCost per lead -58% · Lead volume +94% · Conversion rate 1.4% → 3.8% · Wasted ad spend -43% (USD)

    Before and After — Key Metrics

    Before
    After
    Cost Per Lead (USD)
    Before: $242After: $102
    Monthly Lead Volume
    Before: 31/moAfter: 60/mo
    Landing Page Conversion Rate
    Before: 1.4%After: 3.8%
    Wasted Ad Spend Share
    Before: 38% wastedAfter: 9% wasted
    PageSpeed Score (Landing Pages)
    Before: 49After: 94

    The Problem

    • Stale account structure: The Google Ads account had not been structurally rebuilt in two years — broad match keywords dominating spend, no negative keyword strategy, and ad groups with 20+ keywords diluting Quality Scores
    • 1.4% conversion rate: All paid traffic sent to the homepage — no dedicated landing pages, no clear offer, and a 6-field contact form with no trust signals
    • 38% wasted spend: Significant budget being consumed by irrelevant search terms — branded competitor searches, informational queries, and job-seeker traffic
    • No GA4 conversion tracking: The account was optimizing toward Google Ads form clicks — not actual confirmed lead submissions. Conversion data was misleading the algorithm

    Strategy Used

    • Full account rebuild: Starting from the Google Ads account audit findings — rebuilt campaign and ad group structure, tightened to exact and phrase match, implemented a 340-term negative keyword list, and cut the keyword count by 74%
    • New landing pages: Built dedicated landing pages for each service line — single value proposition above the fold, 2-field form, social proof block, and CRO hierarchy based on conversion intent signals. Conversion rate 1.4% → 3.8%
    • GA4 conversion tracking rebuild: Replaced click-based conversion tracking with confirmed form submission events via GA4 and GTM — the algorithm immediately began optimizing toward actual leads, not pseudo-conversions
    • Smart Bidding transition: Migrated from manual CPC to Target CPA bidding once 30 days of clean conversion data had been established — CPL fell 58% over the following 60 days

    Challenges and How We Solved Them

    ⚡ Pausing existing campaigns risked a complete drop in lead volume during the transition
    Fix: Ran the rebuilt campaigns in parallel with the legacy campaigns for 3 weeks before switching budget fully. New campaigns outperformed legacy within 14 days — the transition was made with zero gap in lead flow.
    ⚡ Client’s sales team was skeptical — they had seen agencies promise results before
    Fix: Set up a shared Looker Studio dashboard on day 1 showing real-time CPL, lead volume, conversion rate, and spend — visible to both the marketing team and sales. Skepticism dissolved by week 6 when CPL had already dropped 31%.
    ⚡ Target CPA bidding initially underdelivered — Google needed more conversion data before optimizing effectively
    Fix: Added micro-conversion events (scroll depth, time on page, pricing page visits) as secondary conversion signals to feed the algorithm during the data collection phase. Full Target CPA performance unlocked by day 45.

    Project Timeline

    Week 1-2
    Full account audit
    Google Ads account audit complete · 340 negative keywords identified · Conversion tracking issues documented
    Week 3-4
    Rebuild and launch
    New campaign structure live · Landing pages launched · GA4 conversion tracking rebuilt and verified
    Week 5-8
    Parallel running and data collection
    New campaigns outperform legacy by week 2 · Full budget shifted to new structure · 30 days of clean data collected
    Week 9
    Target CPA bidding activated
    Smart Bidding transition made on clean conversion data · CPL immediately began declining week over week
    Day 90
    CPL -58% · Lead volume +94%
    Cost per lead $242 → $102 · Monthly leads 31 → 60 · Conversion rate 1.4% → 3.8% · Wasted spend -43%

    Tools and Techniques

    Google AdsGoogle Ads Account AuditTarget CPA BiddingGA4GTMCRO Landing PagesNegative KeywordsLooker StudioSearch ConsoleCore Web Vitals

    Ready to build a digital marketing engine that actually drives revenue?

    Start with a free audit. TimeZ Marketing reviews your website, ad accounts, SEO health, and analytics — then presents a prioritized, fixed-price plan in US dollars before asking for any commitment. Our full-service agency integrates performance marketing, SEO, and CRO into one program — not in silos.

    Get Your Free Audit Fixed price · USD · You own everything · No lock-in
    Digital pipeline growth — client average
    +255%
    +255%
    Average digital pipeline growth across demand generation engagements
    Google Ads CPL reduction — average
    -58%
    -58% CPL
    Average cost per lead reduction across Google Ads account rebuilds
    Organic revenue growth — e-commerce
    Year 0 Year 1 +210%
    +210% Rev
    Year-over-year online revenue growth from combined SEO and Google Shopping
    62–93 minutes